The Concept of Branding in Marketing Essay Example | Topics and Well Written Essays - 2500 words

The Concept of Branding in Marketing - Essay Example The activities they perform in the process of making themselves and their products known are referred to as branding (Hawkins & Coney 2004, 21). Overall, branding is defined as the processes and activities done by a business in the development of a unique image or name for their products and services. Branding is an important process that ensures company products and services stick in the minds of consumers to influence their purchase decisions and preference for company goods and services in place of those of their rivals (Belk 2010, 67). The process of branding in businesses focuses on the establishment of an imperative and differentiated physical and mental presence in the particular market in order to attract and sustain the loyalty of their customers (Hartmann & Apaolaza, 2007, 65).It is important to note that in as much as marketers in business organizations do their best in the production of brands with positive image for their institutions, they often do not decide on the ult imate meaning to the branding itself. In this case, it is imperative to note that the process of branding is not about getting your preferred and target audience to choose your products over those of your rivals; instead, it is about making them see what you can provide as a solution to their various needs. A good branding process in business and its products has to fulfill a number of key goals and objectives.  

Luca Pacioli Essay Example | Topics and Well Written Essays - 250 words

Luca Pacioli - Essay Example I find his Christianity perception of things as a major input as he is seen to believe in number mysticism that claims God owns all numbers. It also means that since God created all figure, they are then his direct words. Summa, one of the works he wrote, brings out the full understanding of double entry book keeping and as well explains how accounting is a part of good accounting business practice. His work has contributed greatly into the contemporary world of accounting as most of the work, especially the bookkeeping, is still used. In addition, some major terms used then such as debit and credit have not had any modification in the more than 500 years since their invention. In addition, his conceptual framework that comprised of the journal, the memorandum, and the ledger is still essential in the modern accounting field. Most modern accounting field concepts rely on his works such as summa, which contains true and fair view, stability, trustworthiness, significance, materiality, understandability, full disclosure, and materiality in accounting practices. His trend in displaying accounting figures by use of charts and graphs enables modern world to have ideas on how to communicate figure in a more understandable way. In conclusion, I would say that Pacioli, just as his â€Å"father of all accounting† depict, is indeed a great figure in the accounting world. If it were not for his understanding and his contribution, even if he did not invent the book keeping method, one cannot imagine how it would have turned out. Also, his books have helped deliver information from centuries ago to the modern word, which has played a significant role and will continue to play long from